Irina YakupovAug 9, 20214 min8 Tips for Ad Creative SuccessWe asked Growth, UA, and Creative professionals from leading mobile game companies for their #1 tip on how to drive ad creative success.
Irina YakupovSep 16, 20202 minCampaign Management Automation BreakdownAutomation is the key to scale campaigns profitably. We break down the main automation methods and each's benefits and challenges.
Stéphane PitounApr 21, 20205 minMobile Games Adopt CVP StrategyBidshake CEO, Stephane Pitoun, shares his thoughts on the mobile game economy and what's crucial to survive and succeed in this business.
Stéphane PitounOct 28, 20193 minHow to Gain Control over Your Paid UA Without Getting Lost in a Sea of Manual TasksThis is not going to shock you: app marketing rules have changed in the past two years as advertisers started removing all intermediaries...
Irina YakupovOct 15, 20192 minTop 3 Mistakes in Mobile User AcquisitionHere are 3 common mistakes you want to avoid to make the most out of your user acquisition campaigns.