top of page

How Voodoo Quickly Scales Hit Games

Voodoo in Numbers


🚀 200+ Game Launches

📲 2 Billion+ Downloads

👥 300 Million+ Monthly Active Users


Voodoo is the leader in the mobile gaming market with hit games reaching the top of the charts such as Helix Jump, Snake VS Block, Paper.io, and many more.


Voodoo is working with game studios of all sizes and from all around the world to ideate, prototype, test, and improve games. Once a game hits KPIs - it is time for the UA team to show it to the world.



Challenge: Monitor Campaign Performance and Take Real-Time Actions at Scale


Voodoo’s moto to stay #1 is Publish, Optimize, Repeat. In practice, that means having to collect data from scattered sources, analyze the ROI at a granular level, come up with optimization decisions, and apply the changes on every campaign and subset in every channel. Doing so manually on a daily basis is inefficient, to say the least.


Voodoo's team is managing paid user acquisition campaigns for over 200 mobile games (and counting) across 15+ advertising channels. This eventually comes down to handling thousands of campaigns across different dashboards. Managing an ever-growing portfolio of games while maintaining a lean and efficient UA team is key to support Voodoo’s massive growth.



Solution: Automatic Optimization Across Every Channel, From a Single Platform


Voodoo reached out to Bidshake to assist in building an automated process that will allow them to execute their advanced predictive models and optimize campaigns across all advertising channels. After gaining an in-depth understanding of Voodoo’s exact needs, the following mechanism was built:

Then, iterate.



Result: Maximum Efficiency Boosting Massive Growth



14,276 views

Recent Posts

See All

3 Comments


Commenting has been turned off.
Dr Owen
Dr Owen
Apr 19, 2021

*_~```I completely trusted DR OWEN totally from the time I spoke with him during the period my husband Left me after 11 years of our marriage, He started the spell work on my husband, and gave me so much assurance and guaranteed me that he was going to bring my husband back to my feet in just 2hours of the spell casting. I was so confident in his work and just as he said in the beginning, my husband is finally back to me again, yes he is back with all his hearts, Love, care, emotions and flowers and things are better now. I would have no hesitation to recommend this powerful spell caster to anybody who is in nee…

Like

Dr Owen
Dr Owen
Apr 19, 2021

* _ ~ `` Ik vertrouwde DR OWEN volledig vanaf het moment dat ik met hem sprak in de periode dat mijn man me verliet na 11 jaar huwelijk.Hij begon de spreuk op mijn man en gaf me zoveel zekerheid en garantie. mij dat hij mijn man weer overeind zou brengen in slechts 2 uur van de spreuk. Ik had zoveel vertrouwen in zijn werk en net zoals hij in het begin zei, mijn man is eindelijk weer bij mij terug, ja hij is terug met heel zijn hart, Liefde, zorg, emoties en bloemen en het gaat nu beter. Ik zou zonder aarzelen deze krachtige spreukmaker aanbevelen aan iedereen die hulp nodig heeft. E-mail drowen8200@gmail.com * of whatsApp hem op…

Like

Abdljlil Sorakh
Abdljlil Sorakh
Jan 03, 2021

Slm

Like
bottom of page