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Women in Hyper Casual Roundtable

According to game industry reports, most mobile game players are 'Time Fillers' - a segment contains 61% of females, making women the primary audience for hyper-casual games.


To get to the bottom of how to engage women players, we gathered experts from the leading Hyper Casual companies: CrazyLabs, Ovivo Games, and Supersonic for an open discussion about game development, user acquisition, and monetization tactics.

What we covered:

  • The most popular games and genres

  • The differences in player motivations

  • Gender-oriented game design & mechanism

  • Shifting games’ audience

  • Differences in KPIs

  • Adapting the UA strategy

  • iOS 14 impacts

  • And more

Women in Hyper Casual: Taking UA to The Next Level in 2021​

2020 was an unprecedented year for mobile. Mobile gaming, especially hyper-casual, experienced massive growth. And this year is expected to present new opportunities and greater challenges as marketers will face even fiercer competition, new privacy policies, and changes in the mobile ad-tech ecosystem...

So what should hyper-casual marketers expect this year? How can they take UA to the next level? Catch up on the insightful session featuring Anna Fishbein, Analytical Consultant, Google, Yael Segal, Client Solutions Manager at TikTok, Inbal Dovrat, Team Lead Partner Development at AppsFlyer, and Alexandra Palacci, Co-Founder of BidShake.



What we covered:

  • The surprising trends of 2020

  • Gender-specific trends in hyper-casual

  • How to get users’ attention in today's world

  • What creatives should look like in 2021

  • Taking advantage of Google, TikTok, and AppsFlyer innovations

  • SKAdNetwork readiness

  • Ad Tech and Game Studios integration - what's going to happen next?

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