Women in Hyper Casual Roundtable​

According to game industry reports, most mobile game players are 'Time Fillers' - a segment contains 61% of females, making women the primary audience for hyper-casual games.

 

To get to the bottom of how to engage women players, we gathered experts from the leading Hyper Casual companies: CrazyLabs, Ovivo Games, and Supersonic for an open discussion about game development, user acquisition, and monetization tactics.

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What we covered:

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• The most popular games and genres

• The differences in player motivations

• Gender-oriented game design & mechanism

• Shifting games’ audience

• Differences in KPIs

• Adapting the UA strategy

• iOS 14 impacts

• And more

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