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Women in Hyper Casual Roundtableā
According to game industry reports, most mobile game players are 'Time Fillers' - a segment contains 61% of females, making women the primary audience for hyper-casual games.
To get to the bottom of how to engage women players, we gathered experts from the leading Hyper Casual companies: CrazyLabs, Ovivo Games, and Supersonic for an open discussion about game development, user acquisition, and monetization tactics.
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What we covered:
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The most popular games and genres
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The differences in player motivations
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Gender-oriented game design & mechanism
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Shifting games’ audience
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Differences in KPIs
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Adapting the UA strategy
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iOS 14 impacts
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And more
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