Women in Hyper Casual Roundtable

According to game industry reports, most mobile game players are 'Time Fillers' - a segment contains 61% of females, making women the primary audience for hyper-casual games.

 

To get to the bottom of how to engage women players, we gathered experts from the leading Hyper Casual companies: CrazyLabs, Ovivo Games, and Supersonic for an open discussion about game development, user acquisition, and monetization tactics.

What we covered:

  • The most popular games and genres

  • The differences in player motivations

  • Gender-oriented game design & mechanism

  • Shifting games’ audience

  • Differences in KPIs

  • Adapting the UA strategy

  • iOS 14 impacts

  • And more

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