Irina YakupovOct 29, 20219 min13 Scariest UA Nightmares 👻🎃Right before Halloween, we asked UA managers about their work-related nightmares. Here are the scariest fails and mistakes to learn from!
Irina YakupovOct 22, 20213 min#Spotlight: Meet Mai Miyano From Eureka Studio🇯🇵📱🎮 As E-Studio's Marketing Manager, Mai has been scaling their games to new heights! Find out more about her approach to mobile games UA...
Irina YakupovAug 9, 20214 min8 Tips for Ad Creative SuccessWe asked Growth, UA, and Creative professionals from leading mobile game companies for their #1 tip on how to drive ad creative success.
Irina YakupovOct 29, 20206 min7 User Acquisition Nightmares to AvoidIn the holiday spirit, we wanted to address the worst UA nightmares that can happen to anyone: mistakes, failures, missed opportunities...
Irina YakupovMar 23, 20203 minUA Automation: Build vs. BuyAn interview with Lomit Patel about the transformation from manual to automated UA and whether to build or buy the technology.
Irina YakupovMar 2, 20204 minBest Advice From 6 Successful Growth MarketersFocus on 3 KPIs; make sure your numbers are reliable; trust yourself, and be rude if needed... Check out these experts' recommendations!