Voodoo Acquired Bidshake to Offer Mobile Games and Apps Marketers a Next-Gen Self-Service Growth Automation Platform
Paris, 9 June 2021 – Voodoo, one of the world’s leading mobile games publishers, announced today the acquisition of Tel Aviv-based Bidshake Ltd., a leading cross-channel marketing automation platform for mobile games and apps.
Since its official launch in January 2020, Bidshake has been on a mission to become the one-stop automation platform for all user acquisition and monetization needs. Bidshake combines data aggregation and analytics with campaign and creative management. Through a customer-centric approach and automation, Bidshake enables marketers to make data-driven decisions in real-time and at scale. With Bidshake’s unified solution, mobile developers can grow their app or game quickly, easily, and efficiently.
Bidshake will continue to operate as an independent entity, extending its products and services to cater to the growth scaling needs of its expanding roster of mobile games and app developers.
“We have been fortunate to work with Voodoo as our design partner and first customer, taking our marketing automation platform to the next level. From the start, our goal has been to help mobile developers navigate through an increasingly competitive and data-driven environment, and joining Voodoo is the perfect next step in this journey.”
— Stéphane Pitoun and Alexandra Palacci, co-founders of Bidshake
“It was the mutual recognition of the power of automation coupled with our marketing insights that led to our close cooperation with the Bidshake team from day one. We couldn’t be more excited about our further integration to address the growth needs of the mobile games and app ecosystem.”
— Alexandre Yazdi, CEO of Voodoo.
Horn & Co. Law Offices and Kramer Levin Naftalis & Frankel LLP acted as legal advisors to Voodoo. Volovelsky Dinstein & Co. served as legal advisors to Bidshake and its shareholders. KPMG Somekh Chaikin provided financial and tax transaction services to Voodoo in connection with the transaction.
Founded in 2013, Voodoo develops and publishes hyper-casual mobile games in partnership with thousands of studios worldwide. Its free-to-play mobile games are available on the Apple Store and Google Play. Ranked first worldwide in terms of downloads on the App Store, Voodoo has over 300 million monthly active users and has reached over 5 billion downloads. The company has pioneered the development of emblematic games such as Helix Jump, Aquapark.io, Bounce & Collect, and City Takeover.